Monday Newsletter 05/20/24

😋This Week in CPG 05/20/24

May 20, 2024

NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

  • 🍫 Soom Foods expands reach and grows sales 261% on Instacart, driving performance at Publix Super Markets. Read more

  • 🍦 Gallivant Ice Cream, founded by Snehee Chaplot, launches in 151 Kroger locations across Houston and Dallas. Read more

  • 🍟 Mark Samuel’s IWON Organics is getting a national roll-out with Whole Foods Market this year, featuring four SKUs in all stores. Read more

  • 🥭 Seal the Seasons expands certified-organic locally-grown frozen fruit to ~250 Whole Foods Market locations across the U.S. Read more

  • 🍓 Chia Smash, founded by Anna Peck and Steven Ford, launches Strawberry Superfood Jam in 27oz jars at Costco Wholesale in FL locations. Read more

  • 🌽 Dell Cove Spices & More Co., founded by Patricia Beets, is now proudly carried by Niemann Harvest Market in Carmel, Indiana. Read more

  • 🌱 Actual Veggies partners with Safeway Albertsons, Natural Grocers, Meijer, and more to double its retail footprint to over 6,000 doors, debuting Super Fries in 600+ locations. Read more

  • 🍪 Megan Feeman, co-founder of NoBaked, announces their cookie dough is now available nationwide with DashMart. Read more

  • 🍫 Daniel Goetz announces GoodPop is now available at select Targets around the country, featuring pops made with 100% juice and no added sugar. Read more

  • 🥜 Daily Crunch launches uniquely crunchy sprouted nut snacks in 453 Target stores nationwide, featuring flavors like Dill Pickle and Nashville Hot. Read more

🎉 News to Celebrate

  • 🚽 Dude Wipes, founded by Sean Riley, becomes the #2 best-selling toilet paper on Amazon, surpassing industry giants. Read more

  • 🎉 North Country Charcuterie, celebrating its 10th anniversary, launches a new brand, Foris Extraordinary Meats, to expand beyond charcuterie into other specialty meats with adventurous flavors. Read more

Have news to share?

PODCAST

169. Building a Profitable Single Origin Spice Company

When Ori left his previous VC funded tech startup, he was determined that his next company would be bootstrapped so he could control his own destiny. Ori co-founded Burlap & Barrel with Ethan Frisch, a single-origin spice company. They made sure the company was profitable from day 1 (without paying themselves). Initially they put all the money back into the company, doing consulting on the side and by year 3 they were able to start paying themselves completely from the company.

Listen to our conversation as we discuss the conscious choice to be profitable, how they found success with a unique value proposition selling “commodities”, and their upcoming expansion into retail.

Listen on:

168. Lil Gourmets - Aligning Your Vision With Your Customers

Building a CPG brand can be a winding road. Often times the product you start out creating ends up changing as you learn and iterate with your customers. Now, changing from your original idea can be hard, but ultimately you’ll create a better product if you align your core vision with customer feedback. Shibani Baluja knows this journey well. She’s a long time friend and founder of Lil gourmet’s, a line of baby and toddler food for adventurous eaters. I invited her on to share her journey of building the company, her original vision, and the changes she’s had to make to get to where she is today. 

Listen on:

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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