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- Monday Newsletter 05/13/24
Monday Newsletter 05/13/24
😋This Week in CPG 05/13/24
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NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🌻 Brian Waddick celebrates Smackin’ Sunflower Seeds going nationwide at Royal Farms, marking a significant retail expansion. Read more
🍎 Rosa Li announces Wildwonder's launch at New Seasons Market, highlighting the support for AAPI-owned businesses and unique flavors. Read more
👶 Daniel Aud shares Kekoa's new retail partnership with Woodman's Food Markets, bringing organic, globally-inspired baby food to the Upper Midwest. Read more
🍺 Jordan Bass is thrilled to launch Hop WTR in 2000 Walmart stores across the U.S., meeting a growing demand for non-alcoholic options. Read more
🍒 Michelle Razavi and Nikki Elliot celebrate Elavi's launch at Thrive Market, expanding their reach with low sugar snacks for kids and adults. Read more
🚀 New Product Launch
🍫 Sage Wylie has officially launched Caboodle Snacks, offering organic, no-refined sugar, vegan snack bars that reconnect you with real food. Read more
🌿 Andrew Benin announces Graza's innovative olive oil refills in aluminum "beer cans," a first in the industry, now available at Whole Foods nationwide. Read more
🍹 Katy Perry and Morgan McLachlan introduce De Soi's new non-alcoholic aperitivo, Spritz Italiano, blending citrus, gentian root, and adaptogens for a refreshing summer sip. Read more
💸 Investments and Acquisition
🌱 Hailey Swartz, Jason Rosenbaum, and Alex Swartz receive investment from John Burns and Relentless Consumer Group to scale Actual Veggies' plant-based foods. Read more
🎉 News to Celebrate
🎬 Samantha Sieloff’s Biena Snacks gains viral success with a unique 7-layer bean dip Instagram Reel, garnering over 11 million views. Read more
Have news to share?
EVENTS
The path to purchase for customers is blurring the digital and physical world more than ever. People are browsing the web on their phone while in the store, and searching online at home to plan their in store purchases.
Are you making it easy for your customers to purchase when and where they want?
Join me as we do a deep dive on how to optimize your digital marketing and sales channels to maximize purchases.
We’ll share how to make shoppable your:
Digital Ads
Store Locator
Website (multi-channel shoppable)
Digital Coupons
and more
I’ll be joined by Louis Condon from Pear Commerce.
PODCAST
167. Building IQ Bar to $55 Million+ with Will Nitze
Will Nitze created IQ Bar, a protein bar to increase mental health and cognition, and now runs a multi-million dollar brand selling bars, hydration sticks, and mushroom coffees.
Learn his strategy for growing a brand to a projected $55 million including fundraising, channel strategy, and mindset.
Listen on:
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About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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