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- Monday Newsletter 05/06/24
Monday Newsletter 05/06/24
😋This Week in CPG 05/06/24
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NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🍑 Seal the Seasons expands its reach by rolling out locally-grown, certified organic frozen fruits to around 250 Whole Foods locations across multiple U.S. states. Read more
🌮 Haven’s Kitchen launches its innovative condiments line at Target, offering a unique selection directly from its restaurant’s recipes. Read more
🚀 New Product Launch
🧀 NUFS, founded by Kristine and Jessica Tran, unveils a refreshed brand identity, partnering with The Working Assembly to bridge their snack offerings from specialty cheese counters to center store. Read more
🌮 Tacotarian, founded by Kristen Corral, announces near sell-out of its first pre-sale for a new line of shelf-stable, restaurant-quality, plant-based taco fillings, poised to revolutionize grocery shelves with a women-led team. Read more
🤝 Brand Partnerships
🛒 WeStock announces a transformative partnership with DoorDash, enhancing brand visibility and customer engagement through innovative online storefronts. Read more
💸 Investments and Acquisition
🍽 Only What You Need (OWYN) agrees to an acquisition by The Simply Good Foods Company, marking a significant move in the better-for-you food sector. Read more
🧀 Myles Comfort Foods secures a strategic investment from 1863 Ventures, boosting their clean-label, comfort food offerings across the U.S. Read more
🍕 Blackbird Foods introduces a new equity crowdfunding campaign on StartEngine, highlighting their expansion plans and new plant-based products. Read more
🎉 News to Celebrate
☕ Sip Herbals is set to make a big splash on Shark Tank, showcasing their unique herbal blends and entrepreneurial spirit. Read more
Have news to share?
EVENTS
The path to purchase for customers is blurring the digital and physical world more than ever. People are browsing the web on their phone while in the store, and searching online at home to plan their in store purchases.
Are you making it easy for your customers to purchase when and where they want?
Join me as we do a deep dive on how to optimize your digital marketing and sales channels to maximize purchases.
We’ll share how to make shoppable your:
Digital Ads
Store Locator
Website (multi-channel shoppable)
Digital Coupons
and more
I’ll be joined by Louis Condon from Pear Commerce.
PODCAST
166. Financial Modeling, Forecasting, Budgeting
As a CPG founder, it’s necessary to understand where you want to go in your business in order to get there. Financial Modeling, Forecasting, Budgeting are crucial steps to turning your strategic vision into actionable steps.
Join me for a conversation with Brad Ebenhoeh, CEO of Accountfully as we break down how to do each of these for your business.
Need help with your finances? Accountfully specializes in working with CPG brands. Explore how they can help: Accountfully.com
Listen on:
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About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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