Monday Newsletter 04/22/24

😋This Week in CPG 04/22/24

This Week in CPG

NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

  • 🌾 Chasin’ Dreams Farms’ Crunchy Ancient Grain Puffs, created by Sydney Chasin, now featured at all Sprouts Farmers Market locations nationwide, debuting in the “NEW FOR YOU” innovation set for a 90-day showcase. Read more

🚀New Product Launch

  • 🍯 Bachan’s, founded by Justin Gill, launches its Sweet Honey Japanese Barbecue Sauce, marking the start of BBBQ season with a unique blend available at Walmart and Sam’s Club. Read more

🎉 News to Celebrate

  • 🌱 Wellious ranks as the 20th fastest growing health & food/beverage product on TikTok Shop, emphasizing agility over size in competing against major food companies. Read more

  • 🌶️ Fly By Jing announces price reductions on all products, celebrating Tax Day with cost savings passed directly to consumers, now available at major retailers like Target and Whole Foods. Read more

  • 🥤 Mela, founded by Dominic Purpura, surpasses $10 million in sales in just two years post-rebrand, marking a significant milestone for the environmentally-conscious beverage brand. Read more

  • 🏆 Myles Comfort Foods secures second place in the Dell Technologies 2024 National Virtual Pitch Competition, highlighting its innovation among over 300 applicants. Read more

Have news to share?

EVENTS

Are you already selling on Amazon but curious on how to grow your sales? This intermediate level webinar is designed to help you build an Amazon strategy, optimize how your brand shows up, and ultimately increase sales.

The session will be split in 3 parts:

  • Amazon Strategy

  • Amazon Optimization

  • Your Questions Answered

I invited Daniela Bolzmann, founder of Mindful Goods to join me as she’s an Amazon expert and knows the platform really well.

Maya French and Justin Baker co-founded Koia, the natural plant-based protein drink that’s been incredibly successful. Join me as they share how they helped build Koia to become a leading brand.

They’ll be joined by Marco Matla for a look at how to build a successful brand while avoiding operational pitfalls that early stage brands often face.

PODCAST

164. EDI 101: What is EDI and How to Implement It

As you launch in retail most brands will start by taking orders manually via email, phone call, or even text. But once you start working with larger retailers, they’ll usually require you to process orders via EDI.

In this episode I break down:

  • What is EDI?

  • When do you need it?

  • How does it implement for a brand?

  • How to choose an EDI provider?

  • How long does it take to set up?

  • How much should I expect to pay?

CRSTL is a new modern EDI provider priced for emerging brands that works with any retailer that uses EDI. I recommend them because of their easy to use platform, great customer service, and simple pricing. I negotiated with them for you to Save 25% off your entire first year, let me know if you'd like an introduction.

Listen on:

JOIN

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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