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- Monday Newsletter 04/15/24
Monday Newsletter 04/15/24
😋This Week in CPG 04/15/24
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NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🌶️ SOMOS Foods Simmer Sauces, cofounded by Miguel Leal, are now available at Whole Foods Market, offering homemade Mexican flavors with clean ingredients. Read more
🍞 The Real Cereal Co. has officially hit the shelves at all Central Market locations across Texas, bringing innovative cereal choices to consumers. Read more
🍲 Wynn’s Kitchen, founded by Wynn Austin, gears up for a promising retail debut at Lazy Acres Market. Read more
🚀New Product Launch
🍫 French Squirrel, founded by Sydney Karmes-Wainer, is now delighting customers at 14 SunLife Organics locations with its peanut butter chocolate crunch topping. Read more
🍹 Better Sour, co-founded by Bella Hughes and Semira Nikou, is set to launch in all Fresh Thyme Markets. Read more
🍫 JOYÀ shines with the launch of GLOW, a new Functional Chocolate aimed at enhancing skin health and combating stress through adaptogenic ingredients. Read more
🤝 Brand Partnerships
💸 Investments and Acquisitions
🏢 Sol Cuisine, after being sold for $125 million two years ago, is being shut down by its parent company despite significant growth facilitated by investor and chairman Mike Fata. Read more
🍵 Zenjoy, founded by Mack Anderson, claims the highest market share in stress-relief beverages at Johns Hopkins University dining locations, achieving about 46% of total sales with their Mango Black Tea leading the charge. Read more
🎉 News to Celebrate
🎤 Wildwonder CEO Rosa Li has been named to Inc. Magazine’s Female Founder 250 list, highlighting her significant contributions to the industry and advocating for greater female representation. Read more
Have news to share?
EVENTS
Are you already selling on Amazon but curious on how to grow your sales? This intermediate level webinar is designed to help you build an Amazon strategy, optimize how your brand shows up, and ultimately increase sales.
The session will be split in 3 parts:
Amazon Strategy
Amazon Optimization
Your Questions Answered
I invited Daniela Bolzmann, founder of Mindful Goods to join me as she’s an Amazon expert and knows the platform really well.
PODCAST
162. Tia Lupita Foods: Post Shark Tank Growth
Tia Lupita Foods pitched on Shark Tank in April 2023 and made a deal with Kevin O’Leary. So what’s new? I invited on Jose Carrillo, Tia Lupita’s Head of Marketing and Strategy to discuss. We get into how Shark Tank affected their brand awareness, channel strategy, and a packaging rebrand to better communicate to consumers.
Listen on:
163. How to Avoid Building a Culture of Putting Out Fires
If you find yourself constantly putting out fires, this episode is for you. I talk with Katie Armistead about how to build strong relationships and processes across your supply chain so you don’t have to solve every issue that comes up.
We discuss building SOPs (Standard Operating Procedures) and how to improve those with your partners.
I am excited to announce our friends at JPG Resources are celebrating their 15th anniversary with the launch of Founder Cohorts!
Cohorts is a B-School course approach for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond in sessions led by some of the industry’s most recognized leaders.
This is an opportunity for personal and brand growth. Founders can learn from industry experts and former founders, while sharing collective experiences with peers.
Spots are filling up quickly, as JPG is actively recruiting the final companies for its Spring 2024 Cohort!
· Program duration: May – October 2024
· 12 virtual sessions, 90 minutes each
· Industry Experts in every session, covering topics critical to CPG
· In-person events at major industry expos
· PRICING INCLUDES 20% DISCOUNT for the Foodbevy Community:
$720 per month ($4,320 total)
· BONUS: 5 hours of individualized advisory services from the JPG Resources team
HURRY! Limited spots remain, Sign Up here today and mention FoodbevySpecial to receive your 20% Discount.
Listen on:
JOIN
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FOR PARTNERS
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About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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