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NEWS

A roundup of CPG news that happened last week.

Support Homiah

Homiah and at least 5 other Asian food brands are facing a predatory cease and desist order from Momofuku over the use of the term “Chili Crunch” to describe their product. I encourage everyone to read the story and support small emerging brands. Read more

🛒 Retail Rollouts

• 🍝 Kaizen, featuring low carb, high protein pasta, hits the shelves at Pop Up Grocer's flagship in NYC, thanks to health influencer Arash Hashemi. Read more

• 🍲 Mesa de Vida's globally inspired starter sauces debut at 88 Raley's stores in Northern California, offering easy-to-make, healthy meals. Founded by Kirsten Sandoval. Read more

• 🍪 Sugar Bliss, founded by Teresa Ging ships its first batch of cookies nationwide, marking a major milestone in the company's journey and reflecting on two years of hard work. Read more

• 🍌 Love + Chew's mini banana bread cookies roll out in Costco warehouses across LA and Hawaii, for a limited time. Read more

🚀New Product Launch

• 🥤 Cloud Water unveils a brand refresh, including new lines Peace Love & Energy and Daily Defense, focusing on natural ingredients and wellness trends. Read more

 🎉News to Celebrate

• 🍫 B.T.R. Nation's chocolate truffles are named Good Housekeeping’s Best Chocolate Truffle of 2024 for the second consecutive year. Read more

• 🥥 Once Upon a Coconut's Million Acts Of Kindness campaign aims for global impact with Sprouts on April 6. Read more

• 🧇 Evergreen’s Mixed Berry Cobbler Mini Frozen Waffles win Good Housekeeping’s 2024 best snack award, a triumph for founder Emily Groden. Read more

💸 Investments and Acquisitions

• 🍸 Absinthia's Bottled Spirits announces a Community Raise on Netcapital, offering a chance to invest in their award-winning absinthe and craft mixers, with a minimum investment of $99, aiming for inclusivity and significant future returns. Read more

• 🌍 Pulp Pantry rebrands into Trashy, with founder Kaitlin Mogentale announcing a brand relaunch to emphasize flavor and function, combating food waste, and inviting investors to a Community Equity round on WeFunder. Read more

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EVENTS

New retail launches are exciting, but once you’re on the shelf, how do you actually drive velocity and consistently sell product? This webinar focuses all around the levels you have to actually move product at retail so you can reach customers and get more rings at the register.

This webinar is designed for any brand who’s getting started or growing in retail and looking to maximize your success at each store you’re selling in.

We’ll be covering:

• Core product fundamentals.

• Preparing before you get on shelf.

• Driving velocity at the shelf.

• Promotional Strategies.

• Tracking your success

Register Now!

Are you already selling on Amazon but curious on how to grow your sales? This intermediate level webinar is designed to help you build an Amazon strategy, optimize how your brand shows up, and ultimately increase sales.

The session will be split in 3 parts:

• Amazon Strategy

• Amazon Optimization

• Your Questions Answered

I invited Daniela Bolzmann, founder of Mindful Goods to join me as she’s an Amazon expert and knows the platform really well.

Register Now!

PODCAST

161. Bear Maple: Launching a New Beverage Brand

Launching a new CPG business is tough at any time, but launching one in 2024? Let’s find out. I invited on Brian Bethke, founder of Bear Maple, a new Ginseng Maple Water. Brian first came up with the idea in 2020 when looking at Maple Trees outside of his window. Fast forward a few years, he officially launched the brand at Expo West 2024 to much fanfare, winning the KeHE Trendfinder “Golden Ticket”, designed to help fast track young, leading edge brands.

Listen in to Brian’s exciting story to hear what it took to bring his new brand to market and where it’s going from here.

Listen on:

APPLE PODCAST

SPOTIFY

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PARTNERS

FOR PARTNERS

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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