Monday Newsletter 04/01/24

😋This Week in CPG 04/01/24

This Week in CPG

NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

  • 🍪 Fair & Square's cracker line expanded at Sprouts, introducing Cinnamon Sugar and Honey flavors. Read more

  • 🥤 WildWonder, founded by Rosa Li, is sparkling its way into all Albertsons, Vons, and Pavilions stores in Southern California. Read more

  • 🍹 Perfy Healthy Soda, created by Vasa Martinez, is now available on Instacart. Read more

🚀New Product Launch

  • 🌿 Jamie’s Farm introduces a new Honey Lavender with sea salt granola, perfect for spring vibes.  Read more

  • 🛍️ Feel Good Foods, co-founded by Vanessa Phillips, now offers family-sized chicken potstickers at Whole Foods nationwide. Read more

  • 🍓 Elavi introduces a new Strawberry cashew butter flavor, launching with a dynamic rebrand, following successful market feedback and a Costco SoCal rollout in January. Read more

  • 🌾 CHOPUTA announces the launch of a breakfast cereal made from the ancient supergrain fonio, emphasizing its health benefits, cultural significance, and commitment to sustainability. Read more

 🎉News to Celebrate

  • 🍲 Jeff Scott MD's Happy Colon Foods is revolutionizing colonoscopy prep with a food-based kit, avoiding the need for fasting, and currently negotiating with large GI groups to make the process more accessible. Read more

💸 Investments and Acquisitions

  • 🍫 Just Date, led by Samantha Abramson, won $150,000 in inventory funding from Kickfurther, gearing up for a date-sweetened chocolate chip launch. Read more

Have news to share?

EVENT

New retail launches are exciting, but once you’re on the shelf, how do you actually drive velocity and consistently sell product? This webinar focuses all around the levels you have to actually move product at retail so you can reach customers and get more rings at the register.

This webinar is designed for any brand who’s getting started or growing in retail and looking to maximize your success at each store you’re selling in.

We’ll be covering:

  • Core product fundamentals.

  • Preparing before you get on shelf.

  • Driving velocity at the shelf.

  • Promotional Strategies.

  • Tracking your success

PODCAST

158. CPG Insurance, What Could Go Wrong?

Business insurance is one of those things that most founders think about once, and never thing about again. That is, until a major problem happens and they’re desperately trying to figure out if insurance will cover it. As your brand grows, you should be reviewing your insurance needs annually to make sure you’re covered in all the ways you need, incase something goes wrong.

To talk about all the things that can go wrong, I’ve invited on Russ Taylor, Head of Business development for Secure CPG to share how to avoid these common mistakes.Learn More:Link to: Secure CPG

Listen on:

JOIN

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

Instagram icon
YouTube icon
LinkedIn icon
TikTok icon

Copyright (C) Want to change how you receive these emails?

You can unsubscribe

Reply

or to participate.