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Hey ,

Expo West was last week and while I wasn’t there, from those I talked to it was a great success. The energy and excitement was palpable and brands came out in full force.

Congratulations to this year’s Nexty Winners including Regina from Nemi and Ben from Lentiful.

Were you there? Let me know what you thought of this year’s event.

Keep an eye out for my Expo West recap post that I’ll be posting on Linkedin.

Jordan

NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

• 🌿 NIRAMAYA FOODS, founded by Mehek Khera, is set to launch in over 800 Albertsons stores, blending Indian heritage with nutritious flavors. Read more

• 🌱 BAM Buckwheat Milk by Paige Hanson enters the SoPac Whole Foods Market, pioneering with its climate-smart, clean-label buckwheat-based milk. Read more

• 🍰 Wonder Monday's cheesecakes expand their footprint in the West Coast, now available at Mollie Stone's Markets, founded by Candace Wu. Read more

• 🍪 LexingtonBakes extends its reach into Lassens Natural Foods & Vitamins stores, led by Lex Evan. Read more

💸Investments and Acquisitions

• 💦 heywell Sparkling Adaptogenic Water secures Alethia as lead investor in its first strategic funding round, aiming for market growth and national product expansion. Read more

🚀New Product Launch

• 🍪 Lexington Bakes' Cosmic Forest Cookie, made with TCHO Real Fruity Dark Chocolate, is the latest creation from founder Lex Evan. Read more

🎉News to Celebrate

• 🏆 Expo West 2024's Nexty Awards announced winners including Goodpop, Nemi, and Lentiful, celebrating innovative natural products.  Read more

• 🥇 WunderEggs clinched 1st place at the 2024 Albertsons Companies Innovation Launchpad, beating 680 competitors to win a $163,000 grand prize. Read more

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EVENT

New retail launches are exciting, but once you’re on the shelf, how do you actually drive velocity and consistently sell product? This webinar focuses all around the levels you have to actually move product at retail so you can reach customers and get more rings at the register.

This webinar is designed for any brand who’s getting started or growing in retail and looking to maximize your success at each store you’re selling in.

We’ll be covering:

• Core product fundamentals.

• Preparing before you get on shelf.

• Driving velocity at the shelf.

• Promotional Strategies.

• Tracking your success

Register Now!

PODCAST

160. Financial Foundations For Your CPG Business

As a CPG brand, understanding your business financials is imperative to building a successful company. You first need to understand your business goals to get where you want to go. I’ve invited on Brad Ebenhoeh from Accountfully to talk through how to build a strong financial foundation for your business.

We discuss:

• The difference between Bookkeeping, Accounting, and Finance

• Choosing between Profitability and Growth at a Loss

• Calculating your product margin

• and more.

If you need help with understanding your business financials, talk with Brad and his team at Acccountfully.

Listen on:

APPLE PODCAST

SPOTIFY

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BRANDS

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PARTNERS

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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