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- Monday Newsletter 03/11/24
Monday Newsletter 03/11/24
😋This Week in CPG 03/11/24
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Expo West is finally here! It’s the biggest annual show for Natural CPG brands and a chance to show off all the great innovations you’ve been working on all year.
Launching a new product? Reply and let me know the details and I’ll share in next week’s newsletter.
Exhibiting at the show? Have a clear set of goals you’d like to achieve and re-read my trade show guide here.
Walking the floor? Have fun! It’s a great low stress way of connecting with people who can potentially help your business.
Not Attending? I’m not either! It feels like we’re missing out on the greatest event of the year, but stay focused on your goals and journey as it’s uniquely yours alone.
NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🍫 Pocket's Chocolates sets a record as the #1 food category roadshow in Costco's history, led by founder Chris Young. Read more
💸Investments and Acquisitions
💼 BFG Partners activates its third fund, nearing 70% of its $125 million goal, to boost growth in emerging food & beverage and personal care brands. Read more
🍪 Chipmonk Baking, co-founded by David Downing and Jose Hernandez, joins forces with Small Potatoes, marking a significant step in its growth journey. Read more
🚀New Product Launch
🌿 Thrive™ Culinary Algae Oils announces a comeback, offering pre-orders with first shipments expected in March, revitalized by Eelco Blum. Read more
🍵 Bear Maple debuts its innovative Sparkling Ginseng Elixirs, blending hydroponically grown ginseng and maple water, at Natural Products Expo West. Read more
🌮 Tia Lupita, co-founded by Hector Saldivar introduces a fresh packaging design and a new Sea Salt Lime tortilla chip, following insights from a collaboration with Frito Lay. Read more
🥜 Cubby Snacks, co-founded by Dillion Ceglio and Brett Perrotta, introduces a new Peanut Butter and Hazelnut Cocoa Sandwich, enhancing their lineup with a meticulously crafted recipe and efficient production. Read more
🍫 Realsy, co-founded by Austin Patry, debuts individually wrapped peanut butter dates in a gravity-fed box, targeting a variety of retail and service sectors for broader consumer reach. Read more
🏋️ Peter Rehal announces the launch of David, a new CPG company focused on high-protein, low-calorie foods, with the first product being a protein bar. Read more
🤝Brand Partnerships
🤝 Perfy secures Mahaska as its exclusive DSD distribution partner across Iowa, Nebraska, and Kansas, marking a significant expansion. Read more
🎉News to Celebrate
🏆 Lentiful, founded by Ben Bacon, triumphs at the Naturally Boulder Pitch Slam, winning both the main and People's Choice awards. Read more
📈 Wildwonder emerges as one of America's fastest-growing private companies, with an 875% growth rate, under the leadership of founder Rosa Li. Read more
🌱 Whole Foods Market's LEAP program selects promising local and emerging suppliers, including Funky Mello, Moku, Myles Comfort Foods, Painterland sisters, The Organic Pantry Co, Shar, Sinto Gourmet, Uncle Waithley’s, Dare Vegan Cheese, and Evergreen, for its 2024 cohort. Read more
🌱 Whole Foods Market's LEAP program applications are now open for their next cohort. Apply by April 19th to be considered. Apply here: https://www.wholefoodsmarket.com/company-info/information-potential-suppliers
Have news to share?
PODCAST
160. Financial Foundations For Your CPG Business
As a CPG brand, understanding your business financials is imperative to building a successful company. You first need to understand your business goals to get where you want to go. I’ve invited on Brad Ebenhoeh from Accountfully to talk through how to build a strong financial foundation for your business.
We discuss:
The difference between Bookkeeping, Accounting, and Finance
Choosing between Profitability and Growth at a Loss
Calculating your product margin
and more.
If you need help with understanding your business financials, talk with Brad and his team at Acccountfully.
Listen on:
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About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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