Monday Newsletter 02/19/24

😋This Week in CPG 02/12/24

This Week in CPG

2024 STATE OF THE CPG SURVEY

I’m excited to share the results of our annual survey. This year’s industry report is designed to help you get an overview of the CPG Food and Beverage industry. It includes an analysis on average unit velocities per category, retail distribution, e-commerce repeat rate, and so much more to help you plan for 2024.

The following topics are covered:

– Product Category and Attributes– Sales– Grocery and Retail– E-Commerce– Investment– Sustainability– Demographics

NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

  • 🥔 IWON Organics, led by Mark Samuel, celebrates its new Crisps line's upcoming rollout in The Fresh Market, emphasizing resilience and focus on a handful of winning SKUs despite past challenges.

  • 🍬 Better Sour, co-founded by Bella Hughes and Semira Nikou, hits a sweet spot with its launch in 500 Target stores, showcasing the growing appeal of their sour candy range.

💸 Investments and Acquisitions

  • 🍊 RIND Snacks' acquisition of Small Batch Organics marks a strategic move towards vertical integration, with co-founders Matt Weiss and Ben Cohen expressing excitement over the expanded innovation capabilities and operating efficiencies.

🚀 New Product Launch

  • 🥙 Alexander Harik, founder of Zezty Z's, introduces a lower carb, high fiber Pita Chip, marking a significant step in the company's evolution with a focus on health and flavor.

  • 🍵 Rasa unveils 4 new flavors, including the anticipated Cacao Noir and Matcha Cloud, blending their top adaptogen and mushroom mix with customer favorites for an enhanced, easy-to-make experience.

Have news to share?

PODCAST

156. Order Management, Forecasting, and AI

Growing in retail means managing orders in multiple formats. Email, EDI, it can get overwhelming. Join me for a conversation with Ian Leaman, founder of Pantry as we breakdown some of the common challenges founders face and how proper order management, forecasting, and AI can overcome them.

Learn more about Pantry here: Pantry.ai

Listen on:

JOIN

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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