NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

🍋 Lori's Original Lemonade, founded by Lori Volk, celebrates its debut at the new Whole Foods in Albuquerque, New Mexico, marking a refreshing addition to the store's offerings.

🍄 Nature’s Fynd, co-founded by Thomas Jonas, introduces a groundbreaking dairy-free, fungi-based yogurt at Whole Foods Market stores nationwide, offering a unique, nutritious alternative to traditional and plant-based yogurts.

🐕 The Bear & The Rat: Cool Treats for Dogs, founded by Meg Meyer, is now available at Sprouts Farmers Market, providing a delightful frozen treat for dogs alongside your own ice cream.

🧈 AHARA RASA's Brown Butter Ghee, owned by Suzy Lanza, makes its way to all Erewhon locations, offering a rich, nutty flavor enhancement to any dish.

💸 Investments and Acquisitions

🌱 Lil Bucks, led by Emily Griffith, secures $560k via debt financing with Steward to support regenerative agriculture through raw ingredient purchases.

🌿 Evergreen, founded by Emily Groden, proudly receives a small business loan from Whole Foods Market, solidifying its partnership and commitment to supporting founders and small brands.

🍪 Better-for-you snack manufacturer Creations Foods acquires HighKey, known for its keto-friendly cookies and crackers, enhancing its portfolio in the healthy snack market.

🚀 New Product Launch

🍫 Soom Foods launches its Snack Bite forever flavors (Double Chocolate, Maple Coconut, Cherry Chocolate) on Thrive Market, offering quick, plant-based energy for on-the-go snacking.

🎉 News to Celebrate

🍿 FFUPs, founded by Sam Tichnor, introduces new single-serve snacking puffs, broadening its range with revamped packaging and enhanced flavor focus, signaling a dynamic evolution of the brand.

🥤 PNC Specialty Foods introduces the first soft-serve milkshake for grocery store shelves, revolutionizing the frozen dessert market.

☕ Bauers Brew secures two distribution agreements to expand their retail presence across over 200 locations in NYC and Long Island, spotlighting their specialty coffee and craft cold brew.

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155. Foodservice for CPG Brands in 2024

The foodservice channel is one of my favorite channels for CPG Brands, but it’s gone through some change over the past few years. I’ve invited on Kristi McGill VP of Sales at Rooted Food Sales to talk through foodservice trends for 2024 and how to build a strategy for your brand.

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