NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

🌱 Lil Bucks and Emily Griffith make a splash at Sprouts Farmers Market nationwide, testing the waters with Clusterbucks for a potential shelf spot.

🍪 Spritzal Cookie Company, co-founded by Taylor Walker, debuts in 1,220 Kroger locations across the East Coast and Texas.

🥧 Aunt Ethel’s Pot Pies by Sasha Millstein expands its comforting reach to all Foxtrot locations in DC, Chicago, and Austin.

🌾 Ms. P’s Gluten Free is now selling their granola at Vintage Market in Malibu, CA and their first Fresh Thyme location in Chicago.

💸 Investments and Acquisitions

❄️ Seal the Seasons, co-founded by Alex Piasecki, secures a loan from Whole Foods Market to boost supply chains for locally grown frozen produce.

🍪 Mmmly, the indulgent yet nutritious cookie brand founded by Nicholas Niclerio, kicks off a Wefunder equity campaign aiming for nationwide shelf presence.

🚀 New Product Launch

🍄 Aunt Ethel’s Pot Pies introduces 'Shrooms Gone Wild,' a new flavor featuring a rich medley of wild mushrooms, cream, and herbs.

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PODCAST

154. Building a Resilient CPG Brand for 2024

The past year has been excruciating for emerging CPG brands. The lack of capital, rise in expenses, and sales challenges have been really tough. This year looks like more of the same, but the good news is that you can position your business to not just survive, but thrive this year. So today, I want to share some strategies on How to Build a Resilient CPG brand and invited on Jeff Grogg, CEO of JPG Resources. Jeff helps founders across the entire business process from manufacturing to sales.

Learn More:

Jeff Grogg Linkedin

Link to: JPG Resources Talent

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