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- Monday Newsletter 01/29/24
Monday Newsletter 01/29/24
😋This Week in CPG 01/29/24
New look, who’s this?
So…. as you can see I’ve refreshed the Foodbevy Newsletter, but the changes go further than our good looks.
New Design
I want to make our content as accessible and easy to read as possible, so I’ve tweaked our newsletter template with sections so you can see what’s important.
New E-mail Cadence
There’s A LOT to read about and learn in our industry, and I realized our emails were getting to be a lot. So I’ve simplified the e-mails you’ll receive each week to the following three:
Monday - This Week in CPG covers the top news, events, and opportunities to take advantage of, along with our latest podcast episode.
Wednesday - CPG Insights features our latest educational articles.
Friday - Partner Pulse highlights new additions to our directory, discounts, and updates from our Foodbevy Experts.
Let me know what you think of the new look and e-mail format!
Jordan
NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🌿 Soom Foods, steered by Amy Zitelman, impressively increased its retail presence from 2,250 to 3,300 doors, spreading high-quality tahini across various US retailers.
🥥 The Coconut Cult excitedly announces the availability of its Original and Chocolate Mousse products in all Whole Foods across the nation, a significant leap from 6 to 11 regions.
🍫 SANS Bar, led by Nathan Gordon, has made a notable entry into Costco's Bay Area Region, with an ambitious start including demos in 30 locations.
🥐 Flings, founded by Dino Vassiliou, marks its impressive debut in over 500 Target stores nationwide, highlighting the brand's significant retail expansion.
💸 Investments and Acquisitions
🍫 Mezcla, founded by Griffin Spolansky, celebrated the closure of its Series A funding, led by Dream Ventures and Santatera Capital, marking a significant step in the brand's growth.
🚀 New Product Launch
🍦 True Scoops, under Shelley Marshall's guidance, launched Milkshake Kits, building on the success of their holiday ice cream sandwiches, targeting diverse gifting opportunities.
🎉 News to Celebrate
🍻 G’s Hard Ginger Beer, founded by Donna Katz, clinched two silver medals at The Tasting Alliance competition, a testament to their exceptional craft in the beverage category.
🥪 Chubby Snacks, founded by Sean O’Brein, reported significant sales and velocity increases at major retailers like Target and Whole Foods, fueled by their focused brand awareness campaigns.
🏆 Todo Verde, led by Jocelyn Ramirez, triumphed at the SFA Face-Off Pitch competition, with their Tinga seasoning winning over the judges at the Fancy Food.
Would you like an expanded paragraph for each story for publishing within an article? Click Here
Have news to share?
EVENTS
Ask an Expert: Staffing for Success: Strategies for Early-Stage Brands
Are you an early-stage brand experiencing rapid growth? Determining when and how to expand your team can be a pivotal decision for your business. Join our insightful webinar, "Staffing for Success," designed to guide you through the complexities of staffing during high-growth periods.
How to Improve Your C.P.G. in 2024 (Cash Flow,
Profitability & Growth)
The CPG industry has become significantly more challenging for many younger, ambitious CPG brands in the last year. Capital is not as accessible as it once was. So how can brands achieve their goals in an industry so dependent on cash to survive and thrive?
In this live webinar we will share exactly what areas of opportunity CPG brand owners & executives can leverage to drive game-changing growth in 2024.
PODCAST
153. Increase Amazon Sales 300% with Premium A+ Content
Amazon is an amazing platform for CPG brands to reach your customers where they want to buy. As a seller, there are a ton of tools on Amazon, and you may be wondering what are the most impactful ones to grow your sales.
There’s a lot of talk recently about Premium A+ Content, and the impact it can make for you. I’ve invited on Daniela Bolzmann, founder of Mindful Goods for this episode, as she and her team help brands create high performing Amazon listings.
Listen to learn how A+ content can increase your sales 300% and how to unlock it.
Get 10% off Mindful Goods created Amazon Listings. Use coupon code FOODBEVY at Mindfulgoods.co
Guide for how to Unlock Premium A+
Guide for Designing Premium A+
Data we see when brands upgrade to Premium A+
Listen on:
JOIN
FOR BRANDS
If launching or scaling your own food and beverage business is a goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.
FOR PARTNERS
Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.
About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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