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- Monday Newsletter 01/06/25
Monday Newsletter 01/06/25
😋This Week in CPG 12/30/24
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Hey ,
Make the Most Out of “New Year, New You” Momentum
The start of the year is here, and with it comes one of the biggest sales opportunities for better-for-you brands: the “New Year, New You” season.
January is when consumers are most motivated to make changes, try new things, and invest in products that align with their health and wellness goals. Whether it’s eating healthier, staying active, or creating mindful routines, they’re looking for solutions—and your brand could be the answer.
Here’s how to maximize the moment:
Refine Your Message: Make sure your marketing speaks directly to the resolutions your customers are setting. Clear, relatable messaging can make all the difference.
Leverage Promotions: Use discounts, bundles, or value-driven offers to encourage first-time purchases or larger orders.
Meet Customers Where They Are: Optimize your online presence and ensure your retail displays grab attention when shoppers are actively seeking better-for-you products.
The “New Year, New You” season is short but powerful. Start strong, connect with your audience, and build momentum for the months ahead.
What’s your top strategy for January sales? Reply and let me know—I’d love to hear it!
Here’s to a successful and impactful start to the year,
Jordan Buckner
CPG NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🍵 Steepers Only, founded by Angelica Lee, has launched its Chamomile Lavender tea in Green Chef's New Year’s Reset Bundle, offering eco-friendly, biodegradable tea pyramids for wellness-focused customers.
🍓 Smoodies, founded by Keren Dorner, is now available at Costco in the Northwest region, featuring its Serenity Protein Smoothie, a green vanilla chai blend designed for busy, health-conscious shoppers.
🥜 B.T.R. NATION, founded by Ashley Nickelsen, has expanded its Superfood Nut Butter Bars to Harmons Grocery across Utah, bringing these nutrient-packed snacks to a broader audience.
🎯 SEEQ, founded by Hannah Perez and Ben Zaver, has launched nationwide in Target stores, achieving this milestone ahead of schedule thanks to a team-wide effort.
🔥 Bitchin’ Sauce, founded by Starr Edwards, is now available at Starbucks with its Chipotle flavor, offering a spicy and convenient breakfast option in 1.75oz portions for a limited time.
🍪 Partake Foods, founded by Denise Woodard, has launched its allergy-friendly treats at Costco, making them more accessible for lunchboxes, snack time, and family pantries.
🎉 News to Celebrate
🧋 Twrl Milk Tea, co-founded by Olivia Chen and Pauline Ang, has introduced its Lucky Lunar New Year Box to celebrate 2025, featuring Zodiac horoscopes, Strawberry Popping Bobas, and hand-packed teas for a festive touch.
🥞 Belgian Boys, co-founded by Joel Davidovici and Greg Galel, sold 295 million mini pancake bites in 2024, celebrating a year of innovation, teamwork, and success in breakfast convenience.
🌳 Bear Maple, founded by Brian Bethke, was recently featured on News Channel 13 in New York’s Capital Region, celebrating the exposure with an Amazon discount code for the new year.
🍴 Little Spoon, co-founded by Angela Vranich and Ben Lewis, is celebrating a remarkable 2024 with 34 new hires, 25 product launches, and transparency initiatives, ending the year with plans for a surprise team trip to Mexico.
🍪 Whoa Dough, founded by Todd Goldstein, celebrates a successful holiday test of its Ready-to-Bake Cookie Dough, selling 1,146 units across 115 locations in just three weeks, proving the power of persistence and customer connection.
In collaboration with Amber Caro from Marketbite.
Have news to share?
EVENT
Webinar: Shopify Landing Page Teardown to Improve Conversions
Join us for an in-depth teardown of Joyful Co.’s landing page to identify key areas for improvement. Learn actionable strategies to optimize your website, boost engagement, and increase conversions. Whether you’re a seasoned marketer or just starting, this session will provide valuable insights to enhance your online presence and drive better results.
Want an audit for your site? Submit a landing page or product page when you register.
PODCAST
203. PR For CPG Brands + Joyful Co PR Audit
Storytelling is crucial to building your brand, and PR is a great way to get your message out in the world. But where to start? On this episode I talk with Heather Holmes, founder of Publicity for Good to break down how to think about PR for CPG Brands to build awareness and ultimately drive sales.
We also do a live virtual PR audit for my brand, Joyful Co and discuss which elements of our story are most compelling and which mediums we should focus on.
Want an audit for your brand?
Book a free consultation call with Heather to help map out your PR Strategy
Register for our free webinar to get an audit of your PR Strategy and listen to others.
Listen on:
202. Building a Profitable, Bootstrapped CPG Business with Sean Hall, Wellious
Building a profitable CPG business is possible, but it takes a special product and business model. Join me as I sit down with Sean Hall one of my favorite bootstrapped entrepreneurs who founded Wellious as we talk through what it took to build a profitable business, how he carefully chose a category and built a product in a crowded category.
Listen on:
OPERATIONS
How to Create Empowering Goals
As 2024 comes to a close, did you achieve your goals? No? Is it stressing you out?
Today I want to share my goal setting method for high achieving individuals and teams.
I call it the MIN-MAX Goal Setting method designed to help you strive for growth while not burning out.
Building Bonds: How Small CPG Businesses Can Thrive with Community-Focused Marketing
Creating a community-focused approach to marketing can be highly beneficial for small, growing Consumer Packaged Goods businesses. This approach fosters loyalty and encourages word-of-mouth promotion, which can significantly enhance your brand credibility.
Here’s a detailed guide on how to take a community-focused approach to marketing.
MARKETING
E-commerce Photography that Converts
When it comes to e-commerce, every photo on your product page matters. A great image does more than just show a product; it conveys quality, sparks desire, and builds trust. Each photo should align with a specific reason why a customer would want to buy it.
Let’s break down how to turn website viewers into buyers.
FINANCE
Losing 10,000 Cans In A Production Run with Sarilla
Starting a beverage company comes with its unique set of challenges. Imagine the excitement of doing a manufacturing run, just to have 10,000 cans come out defective.
This was the reality for Sara Delaney, founder of Sarilla. Her journey, however, is a powerful story of resilience, dedication, and mission-driven entrepreneurship that offers valuable lessons for emerging CPG founders.
JOIN
FOR BRANDS
If launching or scaling your own food and beverage business is a goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.
FOR PARTNERS
Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.
About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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