I want to invite you to two great events I have planned over the next two weeks. These will be super valuable and provide some really practical tips to help move your business forward. Be sure to register today -- both events are free.

UPCOMING EVENTS

Tuesday, March 16th at 11am CT

Getting your product onto the grocery or e-commerce shelf is only half the battle. Once you’re on, the more important part is how to actually get your product off the shelf and into the hands of customers. We’ve all heard the typical strategies of demos and quarterly promos, but how well do they actually work, and what else should you be doing? Join me as we discuss what strategies you can implement to drive velocity.

  WHAT YOU’LL LEARN

• How to build an effective merchandising and promotional strategy

• What tactics work and which ones don’t

• How to use merchandising to your advantage

GUESTS

• Tina Adolfsson, Survey.com

• Ayeshah Abuelhiga, Mason Dixie Foods

• Mark Samuel, Iwon Organics

Friday, March 12th at 11am CT

Packaging is one of the most important and underrated elements of your selling strategy. Yes, your packaging should look cool. Yes, it should represent your brand. But is your packaging actually working to sell more for you on shelf? Join me as I talk with three great companies and learn the mistakes, the insights, and the pivots, all designed to help their packaging sell better.

YOU’LL LEARN

• The key elements your packaging needs.

• How consumers shop the aisle and what needs to stand out on your packaging.

• When to conform to industry standards and when to stand out.

• Which call-outs are important and which are a waste of space

• What to put on the front of pack, and what to leave on the back 

GUESTS

• Sabrina Pfautz, Aid & Abet

• Erica Liu Williams, Gr8nola

• Greg McMullen, Everipe

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

The Foodbevy Team