Inspiir

Use this metric as your e-commerce North Star

September 21, 2022

Hey ,

As an e-commerce brand, I recommend using 3 - Month Customer Value as your Northstar metric.

 first introduced this to me, and it make a ton of sense. We all know that customer lifetime value is important, but those first 3 months are critical. If a customer doesn't repurchase within the first 90-days, you've effectively lost them forever.

Check it out for yourself and let me know what you think. What North Start metric are you using?

A North Star Metric is a primary reporting data point that you track to identify if your business is growing in the right direction. For some businesses, it's total revenue, for others it may be user growth.

Jordan Buckner

PS. Want fewer e-mails?

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