Hart and Highland SMS

Are You Missing ROI From Text Message Marketing?

Do you like receiving texts from brands? The thought of a brand texting you can sound pretty annoying, but there's a very thoughtful and useful way to use SMS as part of your marketing stack.Let's admit it, we are on our phones a lot. SMS & MMS provides our mobile lifestyle a level of convenience and access that truly converts. Fun facts:

• 50% of consumers in the U.S. make direct purchases after receiving a branded text or code/discount coupon.

• The average open rate for SMS marketing is 98% (email marketing has a 20-30% average open rate) 

• 90% of messages are being read within 3-15 minutes

10 Quick SMS Marketing Tips:

1. Do optimize your website for opt-in with an incentive to join

2. Do use SMS with a link to announce exclusive sales/contests/giveaways 

3. Do use SMS for coupon/promo codes

4. Do mix in community-focused content such as tips/recipes/quotes/stories/jokes

5. Do use SMS to encourage a complete checkout with browse abandonment alerts/offers

6. Do leverage your email list to share an incentive to join your SMS list

7. Do make sure it's easy to opt-out

8. Don't just add your customers to your SMS list - you must have a clear opt-in

9. Don't send too many sales-focused messages

10. Don't send too many messages per day or week

Our friends at Hart & Highland put together a helpful resource guide including a list of 20 starter SMS and MMS ideas! They are offering an exclusive discount of $500 for their SMS/MMS strategy set-up & automations service package for Foodbevy brands only through 9/30.

Click here to view the guide.