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- Friday Partner Pulse 11/22/24
Friday Partner Pulse 11/22/24
🤩 CPG Resources & Opportunities Inside!
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DIRECTORY
Resilient Freight is a certified Women and Minority Owned LTL provider that works with emerging brands. They know how to ship product to distributors, including KeHE and UNFI, to reduce shipping related chargebacks.
Looking to upgrade your business operating system?
Ditch the spreadsheets and manage your business with Doss ERP designed for emerging CPG Brands. Get 15% off and a 30 Day Free Trial + Onboarding is as simple as uploading your product catalog. Try a better way to manage your business."
Make everything shoppable and unlock strategies to measurably improve ROAS with Pear Commerce's Resource Center.
Pear uncovers everything your brand needs to run a true retail ecommerce strategy - from dynamic shoppablity to running optimized retail marketing and capturing greater share of wallet. Access Pear's Resource Center for free here.
Promomash empowers CPG brands to manage trade marketing and promotional activities more efficiently with their all-in-one platform. From planning promos to tracking deductions and analyzing campaign data, Promomash helps brands reach their goals and streamline promotional analysis. .
Ready to elevate your retail performance? Try Promomash now with a 30 days free trial exclusively for Foodbevy readers! Start your free trial today.
PARTNER NEWS
Applications Open: Free Food & Farm Business Fellows Program
6-Month Program Provides $10K Value for Entrepreneurs in Wisconsin and Beyond
Do you own a food, beverage, or farm business that's growing? Want help taking it to scale? FFI's FREE Food Finance Institute Fellows program will give 15 entrepreneurs 6 months of training, consulting, and connections to build an investible business model and finance strategy to grow and scale. APPLICATION DEADLINE DEC. 2.This national program serves Food, Beverage, Technologies, Value-Added Agriculture, and Processing businesses. At NO COST, fellows receive:• 1-on-1 coaching• Unlimited on-demand courses• Bimonthly fellows-only trainings• Connections to investors, Fellows alumni, Universities of Wisconsin experts, and FFI’s extensive food and farm business resource network QUICK NEW APPLICATION takes about 30 minutes to complete Apply today here: https://zurl.co/A9tXApplication closes Dec. 2.
Unlocking Profitability: Trade Spend and Deductions for Food Businesses
For CPG brands, trade promotions and deductions are a part of doing business with retailers, but are you sure you are being paid correctly?
To find out, join Branchfood's webinar Unlocking Profitability: Essentials of Trade Spend and Deductions for Growing Food Businesses on Wednesday, December 4th at 10am PST / 1pm EST on Zoom! The expert speaker, Kyle Barnholt, is the Founder of TrewUp, a platform that helps brands manage deductions in their trade spend. Kyle can answer all of your questions and guide you through practical techniques that will enhance your financial acumen and empower you to maximize profits for a successful year ahead.
Don’t miss this opportunity to empower yourself with the knowledge that can lead to sustainable growth and success in the competitive food industry.
Brands are losing shelf space. Why?
Many factors contributing to this trend are explored in a recent Inc. article, from increasing pressure to deliver higher sales velocities to retailers' desire to narrow choices for fatigued shoppers (brands are also trimming SKUs in response).
One thing is for sure, though - the era of launching a brand like a Silicon Valley startup - focusing purely on growth without regard to profitability - is effectively over, and the tightened capital market being felt by many brands is a result.
Today, CPG companies face an uphill battle to maintain their retail presence and secure valuable shelf space. We've seen this trend develop throughout 2024 and are here to help brands refocus, gain better visibility into their business, and build a path to profitability.
Related resources:
Introducing Debt Strategies
One of the key reasons our customers come to us is to get their finances in order and use clean, accurate data to access the best funding possible. Over time, we’ve been refining how we deliver funding strategies and plans—and now we’re thrilled to show you Debt Strategies, the latest evolution of our platform.
Here’s what Debt Strategies does:
Instant Availability: Once you upload your financial data, Debt Strategies automatically kicks in—no delays, no need to schedule a call.
Tailored Insights: Using your data, we analyze funding options and structure a combination of loans and liabilities optimized for your growth.
Dynamic Adjustments: As your business evolves, so do your strategies. You can trigger updates anytime to reflect your latest needs and opportunities.
Why it's a game changer
Debt Strategies goes beyond showing you the “best” funding option right now. Instead, it helps you:
Plan how to sequence and layer funding types over time.
Understand how different strategies impact your long-term growth.
Prepare for conversations with lenders and funding coaches using clear, actionable insights.
We’ve included walkthrough videos to guide you through your custom debt strategy and help you make the most of it.
What's next?
Once you submit a funding application, you can track its status directly on the platform. And as always, we’d love to hear your feedback!
Not a Bags customer yet? Check us out—this is one of the most exciting ways to grow your business with the best funding options available.
JOIN
FOR BRANDS
If launching or scaling your own food and beverage business is a goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.
FOR PARTNERS
Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partner.
About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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