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- Friday Partner Pulse 09/20/24
Friday Partner Pulse 09/20/24
🤩 CPG Resources & Opportunities Inside!
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DIRECTORY
Need help with your financials? Sonder Accounting supports emerging food, beverage, and wellness brands as they scale from pre-revenue to $20M annually. Join over 100 founders who have chosen Sonder for comprehensive financial management, including:
• Monthly Bookkeeping and Annual Income Tax services
• Fractional CFO Support and Proforma Development
• Sales Tax Setup, Margin Analysis and more custom projects
Are chargebacks eating into your profits? Floret is here to help! Our self-serve platform empowers CPG brands to take control of their finances. Say goodbye to auditing invoices all day and hello to automated chargeback management. Floret lets you see where your money went, dispute deductions, and reclaim your hard-earned dollars with ease. Get detailed insights into your trade spend and manage your promos down to the dollar.
Try Floret’s free pilot program today and see your deduction repay opportunities and deduction insights.
Looking for a Packaging Supplier?
For flexible films like pouches, bar wrappers, and bags, turn to Josh Packaging—a trusted, family-owned business based in New York. They specialize in supporting emerging CPG brands with top-notch service and expert guidance on selecting the best materials for your packaging. Plus, their reliable lead times ensure you get your products out on schedule. Get a free consultation with Josh Packaging today and see how they can elevate your brand's packaging!
Looking for the right funding plan to take your business to the next level? Bags will help you design a custom funding plan with lenders that fit your needs. Book your free 30-minute consultation with a Bags Funding coach today and start building a stronger future for your business. Plus, they’re offering 1 month free to help you get started! Don't miss out—secure your success with Bags today.
PARTNER NEWS
Applications for the 6th Annual Enthuse Foundation Pitch Competition
Applications for the 6th Annual Enthuse Foundation Pitch Competition close in (Sept.23)! Our tentpole event celebrates women making their mark on the food, beverage, and CPG industries. Know a company that matches the requirements? Please encourage them to apply.
We are looking for:
Companies with revenue up to $750K can apply.
Companies must have at least $10K in lifetime sales.
All companies established after January 1, 2020 are welcome to apply.
Companies that are majority owned by a woman or women.
Grand Prize
$15,000 Cash. No strings attached.
Prizes (valued: $19,000)
Total prize package = $34,000+
Runner Up
$10,000 Cash. No strings attached.
Prizes (valued: $14,000)
Total prize package = $24,000+
Audience Choice
$2,500 Cash. No Strings Attached.
Prizes: (valued: $3,000)
Total prize package = $5,500+
DEADLINE: SEPT. 23
Last 2 Slot for Fall/Winter Founder Cohorts!
I'm excited to announce that, following a successful Spring/Summer session, our partners at JPG Resources are now recruiting for the Fall/Winter Founder Cohorts! Only two slots remain.This program takes a B-School course approach for founders, covering key areas such as Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and more, with sessions led by some of the most recognized leaders in the industry.The Cohort provides a unique opportunity for both personal and brand growth, where you’ll meet and learn from industry experts, former founders, and share valuable experiences with peers.Program details:
Duration: October 2024 – April 2025
12 virtual sessions, each 90 minutes
Industry experts leading every session, covering critical topics for CPG
BONUS: 5 hours of individual advising from JPG experts
To learn more about the Founders Cohorts, request an introduction today!
Transform Your Business with the Right Space
Looking to expand into a private kitchen space? With exclusive access to equipment, resources, and mentorship, it’s the perfect place for ambitious food founders.
Learn more by subscribing to our six-part email series.
Introducing the 2024 Sunset Foods Market Innovators Awards
I am so excited for the launch of the 2024 Sunset Foods Market Innovators Awards. The best food and beverage companies start at Sunset. So many incredible brands like Skinny Pop, Carol's Cookies, Petal Sparkling Botanicals and were discovered first by Sunset.
This program formalizes what Sunset Foods has always stood for - providing a platform for bold and audacious entrepreneurs. When you make it on the shelves of Sunset you’re not just another brand —you’re a cherished member of their community.
The Sunset Innovators Awards is more than just a product placement; it's an opportunity to join a legacy of brands that have made their mark on the food and beverage industry. By participating, companies will benefit from Sunset’s extensive market expertise, customer reach, and a community that values quality and innovation.
As Sunset continues to champion local businesses, I invite CPG entrepreneurs to apply for the Sunset Innovators Awards. After all, it all starts at Sunset.
Program Details:
Food and beverage brands are encouraged to submit their products to Sunset Foods to earn awards and shelf space in-store and/or online.
We are seeking brands with….
A focus on innovation
A compelling founder story
AND a unique product in a growing category
The award categories are:
Top Spot, a product that wins in innovation, a compelling founder story, and taste
Local Favorite, a product from a Chicagoland maker
Best Better for You Brand, a product that focuses on wellness and excellent taste to complement it
Most Craveworthy, a product that exceeds in taste
Best Brand Story, a product whose brand story is compelling
Brands can submit their products on the Sunset Foods Website by Thursday, October 10. Winners will be announced, and products will be available for purchase at all Sunset locations on Wednesday, October 30th. A mix of industry leaders, Sunset employees, and influential Chicago area residents will judge submissions, including Carol Goldman, Founder of Carol’s Cookies, Ryan Meczyk, Founder & CEO, Norman Distribution, Sarah Stegner, Co-Owner & Chef, Prairie Grass Cafe, Natalie Shmulik, Chief Strategy & Incubation Officer/ ICNC/ The Hatchery Chicago, and John Cortesi, Owner & CEO, Sunset Foods.
CPG Finance and Fundraising Essential Practices Masterclass (Beauty, Wellness, Food, Beverage)
Are you a founder in the beauty, wellness, food, or beverage space? Ready to master the financial side of your business and raise capital like a pro? This comprehensive masterclass will equip you with the essential tools and strategies for navigating CPG finance and fundraising. No background in accounting or investment banking required—just bring your ambition!
🏵️ Course Content:
This masterclass is structured as a three-part program, each focusing on one of the main topics outlined in the curriculum.
Why: Fundraising preparation
What: Financial Statements preparation: Income Statement, Balance Sheet, Cash Flow, Cap Table
How: Put it all together using Pocket APP and let numbers tell your story
💼 Taught by Industry Experts:
Lisa Stone, General Partner at BrainTrust Fund
Alice Zhang, Founder of myPocketCFO
📅 Class Dates: October 1, 3, & 4, 2024
12 PM PT / 3 PM ET
🎁 Special Offer:
Complete the application today and receive exclusive gifts when you mention Foodbevy as your referral! Don't miss out on this chance to boost your CPG business with extra perks!
Webinar: Top Distributor Deductions and How to Prevent Them
Are you getting hit with distributor deductions and chargebacks? I put together this workshop to teach you about the top reasons your invoices are getting shortened and how to avoid significant costs that impact your brand’s profitability.
We’ll also do a deep dive into Freight related chargebacks and guide you through the essential documents to track, such as bills of lading and delivery receipts, and best practices for maintaining accurate records to protect your brand from costly chargebacks. Learn how to safeguard your bottom line by implementing proactive measures and ensuring smooth operations with your distributors.
Need ongoing support? We’ll not only explore how AI tools like Glimpse can help you automatically identify, track, and dispute erroneous deductions and chargebacks, but also how their in-house deductions experts will work directly on your account to ensure everything is handled efficiently.
Webinar: How to Operate Successfully As A Family Business
Running a business is hard, and running it with family brings its own unique opportunities and challenges. In this conversation we’ll explore how two cousins started Josh Packaging and are now bringing in the next generation to run the business. We’ll also discuss the impact on spouses and family when running a business.
Webinar: How to Fund Your Brand for Growth
Access to funding for CPG brands has fundamentally changed over the past two years, with early stage VC funding significantly decreasing.
So how big do you need to be before the smallest VCs will consider you and how do you fund your growth before then?
Join me as I talk with Veronica Lehman and Andrew Reynolds on how to fund your brand for growth in today’s environment.
Founders' Fundamentals Podcast: Understanding product-market fit, branding basics with Jordan Buckner
Food and beverage CPG startups can set themselves up for long-term business success by slowly and strategically growing their retail footprint, focusing first on product-market fit, unique branding and wisely allocating marketing dollars to build loyalty with customers, Jordan Buckner, founder of online CPG food and beverage community Foodbevy, shared on a recent episode of FoodNavigator-USA’s Founders’ Fundamental podcast.
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About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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