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- Friday Partner Pulse 07/05/24
Friday Partner Pulse 07/05/24
🤩 CPG Offers And Opportunitities
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DIRECTORY
Resilient Freight is a certified Women and Minority Owned LTL provider that works with emerging brands. They know how to ship product to distributors, including KeHE and UNFI, to reduce shipping related chargebacks.
The Squeeze is a strategic brand, marketing, and retail consultancy dedicated to developing tailored strategies that help consumer brands scale. Acting as a true extension of clients' teams, The Squeeze embodies the spirit of a highly scrappy agency.
It services encompass a wide range of areas such as:
brand development
streamlining retail approaches
crafting and executing strategic marketing plans and partnerships
providing insights to address key challenges faced by growing brands
Do you have a written brand strategy? Build yourself a roadmap with this free Bootstrap Your Brand Strategy Guide https://www.the-squeeze.co/resources
Aion Financial offers lines of credit for emerging CPG brands and understands the business, challenges, and opportunities of working in a DTC and Retail environment.
Foodbevy Offer:
Sign up for a bank account for free and access credit lines from $5,000 to $500,000. As a special offer for the Foodbevy community, Aion is completely waiving their fee of $29/month to access credit lines.
PARTNER NEWS
Product Photography for E-commerce Businesses
Prospect Street Studio is a photography agency that specializes in high-impact visual content creation for e-commerce brands. They focus on product photography that enhances conversion rates across platforms like Amazon and Shopify. Here are some of the services they offer:
E-commerce Brand Photography: Creating strategic images that attract attention and drive sales.
Branding and Creative Solutions: Offering full production photography services for both product and lifestyle imagery.
Virtual and In-Person Photoshoots: Accommodating businesses through both in-person shoots across New England and virtual sessions.
Affordable Pricing: Tailoring sessions to meet specific brand needs and budgets.
Explore exclusive discounts for Foodbevy Members. Check Here.
Interested in working with Prospect Street Studio?
2024-2025 CPG Growth Challenges
2024 Revenue growth is proving to be challenging for established CPG brands. The outlook statements from publicly listed CEOs are telling. 3 to 5%. In some cases, these outlooks have been revised downwards.
It is going to be tougher for emerging CPG brands.
Revenue growth (or decline) can be viewed from the lens of four drivers that collectively interact to drive that change.
Catapult Slingshot Brand Support
Catapult Commercialization Services Inc. is a highly functional team of food industry experts that empowers brands and ingredient suppliers with strong technical and operational solutions. We work with teams of all sizes - from pre revenue, emerging brands through Fortune 500 companies. We have worked with more than 350 brands since our founding in 2018.
Our capabilities include:● Market Analysis for Product Fit● Product/Process/Package Development & Scale Up● QA & Regulatory● Contract Manufacturer Sourcing/Startup/Optimization● Capital Projects, Including Retrofits and Complete Builds● Supply Chain Development● Strategic Plan Development & Investor Preparation● Sales Strategy Development
Common product categories include:● Plant-based meats, premium meats, cheeses, milks, dips, spreads, and novelties● Alternative proteins, including novel, plant-based ingredients● Frozen meals, including products of high culinary quality● Dairy & non-dairy beverages, including juices, coffees, and teas● Novel packaging, including HPP-friendly● Shelf stable products, including in glass● Products with delicate thermal/shear requirements, including high viscosity liquids/pastes
Each member of our team of 90 professionals, spread across the US, have 20-40 years experience and leverage best practices and strategies to match solutions to the situations our clients find themselves in -scrappy solutions for an early brand (with a path to scale) and well-documented, low-risk solutions for brands with substantial existing brand equity.
So whether your need is a scrappy commercialization, ingredient application research, or an in-depth technical analysis for quality and/or cost improvement, Catapult has the team to excel.
To discuss your project and understand if Catapult is the right fit for your need, please reach out to us.
How to Keep Deductions from Killing Your Business
A primer for CPG Brands on how to unlock the hidden power of deductions and chargebacks to increase your effectiveness in retail.
In this free guide, you'll learn:
🤔What deductions are, how they happen, and their impact on CPG brands
🔍Why it is important to have a process for managing deductions
👌Suggested best practices to effectively manage deductions no matter your size
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About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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