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  • Friday Partner Pulse 06/21/24

Friday Partner Pulse 06/21/24

🤩 Friday Partner's Pulse

DIRECTORY

Aion Financial offers lines of credit for emerging CPG brands and understands the business, challenges, and opportunities of working in a DTC and Retail environment.

Foodbevy Offer:

Sign up for a bank account for free and access credit lines from $5,000 to $500,000. As a special offer for the Foodbevy community, Aion is completely waiving their fee of $29/month to access credit lines.

The Squeeze is a strategic brand, marketing, and retail consultancy dedicated to developing tailored strategies that help consumer brands scale. Acting as a true extension of clients' teams, The Squeeze embodies the spirit of a highly scrappy agency.

It services encompass a wide range of areas such as:

  • brand development

  • streamlining retail approaches

  • crafting and executing strategic marketing plans and partnerships

  • providing insights to address key challenges faced by growing brands

Do you have a written brand strategy? Build yourself a roadmap with this free Bootstrap Your Brand Strategy Guide https://www.the-squeeze.co/resources

Crstl is a new modern EDI provider priced for emerging brands that works with any retailer that uses EDI. I recommend them because of their easy to use platform, great customer service, and simple pricing. I negotiated with them for you to Save 25% off your entire first year, let me know if you'd like an introduction.

PARTNER NEWS

Webinar: Leveraging EDI to Drive Retail Revenue Growth

Are you getting started with EDI? Join me as we take a look at how to set up EDI for your CPG brand, when to use it, and understanding everything that a good system allows you to do in addition to order receiving. Discover the tools and features you need, and how to communicate with retail partners about your EDI setup. Ideal for companies starting with EDI or seeking to switch providers. This is definitely something you want to learn about if you’re selling to or thinking of selling to large retailers.

I’ll be joined by Dipti Desai, founder of Crstl to talk through everything you need to know and answer your questions.

Why CPG Founders Always Need to Be Ready for a Live TV Interview

Did you see me on TV? Folks in Madison sure did! (Check out the clip here!) Yes, indeed, I just had my first live news interview on NBC15 promoting Joyful Co Boxes for Father’s Day. It came together quickly with the help of publicist and media trainer Carson Quinn at ZMPR, a PR firm dedicated to solid media coverage. Here’s how it happened:  I engaged with Carson and her firm to promote Joyful Co in advance of Father's Day. She’s so incredibly connected that the next day she was able to reach out to the NBC 15 station here in Madison to get me a live interview on the evening news just in time for Father's Day. Carson prepared me for what to expect, discussed interview questions, and made recommendations for talking about our care packages. When the time came, I was able to show up ready and pumped for the interview, share the Joyful Co story, create some great brand awareness and even got some direct sales from it!

How to Keep Deductions from Killing Your Business

A primer for CPG Brands on how to unlock the hidden power of deductions and chargebacks to increase your effectiveness in retail.

In this free guide, you'll learn:

🤔What deductions are, how they happen, and their impact on CPG brands

🔍Why it is important to have a process for managing deductions

đź‘ŚSuggested best practices to effectively manage deductions no matter your size

JOIN

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member. 

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partner. 

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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