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- Friday Partner Pulse 04/26/24
Friday Partner Pulse 04/26/24
🤩 Friday Partner's Pulse
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DIRECTORY
Need help with retail? Luke and his team at Vdriven can help with:
Managing and contesting deductions
Accounting
Selling into retailers including Sprouts, Whole Foods, Wegmans, and more.
Pear Commerce is the retail ecommerce platform that connects CPGs to retailers, converting shoppable tools into actionable insights that fuel performance marketing.
Pear's suite of tools includes store locators, shoppable PDPs, landing pages, direct-to-cart links, and Pear Connect. Learn more here.
Fractional Hiring from JPG Resources
If you're in need of fractional help, JPG Resources has a robust talent pool of 80+
CPG experts across product development, operations, sales, finance, marketing,
and more. With JPG Resources, you can:
. Only hire for what you need
. Successfully meet project deadlines
. Onboard quickly with minimal hassle
· Receive expert help that taps into a huge supplier/knowledge network
PARTNER NEWS
JPG Resources Launches Founder Cohorts
I am excited to announce our friends at JPG Resources are celebrating their 15th anniversary with the launch of Founder Cohorts!
This is your B-School course for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond in sessions led by some of the industry’s most recognized leaders.
This is an opportunity for personal and brand growth. Founders can meet and learn from industry experts, share collective experiences with peers, and strengthen their brands.
Spots are filling up quickly as JPG is actively recruiting the final companies for its Spring 2024 Cohort!
Program duration: April-September 2024
12 virtual sessions, 90 minutes each
Industry Experts in every session, covering topics critical to CPG
In-person events at major industry expos
Affordable pricing: $900 per month ($5,400 total)
BONUS: 5 hours of individualized advisory services from the JPG Resources team
HURRY! Limited spots remain!
Next Steps: Navigating the FTC’s Noncompete Ban for Businesses
The recent ruling by the Federal Trade Commission (FTC) to ban noncompete agreements marks a significant shift in the business landscape. As companies prepare to adapt to this transformative regulatory change, it’s crucial to understand the implications and take proactive steps to ensure compliance while maximizing opportunities for growth and innovation.
Here’s how you can prepare.
Enthuse Foundation Support Founders
Shockwaves were sent through the CPG industry this week, when Dom's Kitchen and Foxtrot announced they were immediately ceasing operations of both brands.
The closure affects two Dom's stores and 33 Foxtrots across the Chicago, Austin, Dallas, and D.C. areas. Dom's and Foxtrot were known supporters of emerging brands, especially those owned by women (including 2022 Pitch Competition Winner Regina Trillo, founder of Nemi Snacks).
Recognizing the impact of this news on our community and the importance of supporting each other as we process the current retail landscape, we are hosting a special entrepreneur hour for founders to connect and discuss ways to champion each other.
Date: Friday, April 26
Time: 3 PM ET
Sign up below for this virtual conversation.
5 Steps to Master Split Testing on Amazon
Are you struggling to optimize your Amazon listings or know what is even working? Look no further than split testing.By testing different elements of your listing, you can make data-driven decisions that lead to increased sales and brand visibility.Here's a quick summary of our comprehensive guide to split testing for Amazon listings:
Research and ideate: Look at your competitors' listings, analyze customer reviews, and brainstorm ways to make your listing stand out.
Test externally: Use tools like PickFu or ProductPinion to gather quick data from a representative sample of your target audience.
Iterate: Make tweaks and adjustments to your concepts based on the feedback received.
Manage Your Experiments: Upload your winning option to Amazon's MYE tool for testing on Amazon.
Go live and drive sales: Set your test to auto-publish winning content from your experiment.
Click below for the full step-by-step guide, complete with tutorial videos and bonus promo codes for our favorite split testing tools.
Webinar: Building KOIA: How to Succeed and Avoid Operational Pitfalls
Maya French and Justin Baker co-founded Koia, the natural plant-based protein drink that’s been incredibly successful. Join me as they share how they helped build Koia to become a leading brand.
They’ll be joined by Marco Matla for a look at how to build a successful brand while avoiding operational pitfalls that early stage brands often face.
CPG Strategy Mastering Sales Velocity
Did you know that there are 8 different ways to calculate Velocity? It’s one of the most important sales metrics that retailers use to make assortment decisions, but choosing the best calculation varies depending on the circumstances of your brand.
Read the SPINS Ignite reference guide for Mastering Sales Velocity to understand how you can optimize your velocity reporting for conversations with retailers.
JOIN
FOR BRANDS
If launching or scaling your own food and beverage business is a goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.
FOR PARTNERS
Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partner.
About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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