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Selling in grocery stories is different in every single region, and Chicago and the Midwest have particular nuances that every CPG brand should know. Join me as Tina Adolfsson and I talk with industry legend, Don Fitzgerald on the launch of Dom’s Market and Kitchen, Chicago’s new innovative food hub. Don was previously the Group VP of Merchandising and Marketing for Mariano’s, another pioneering midwest grocer which was acquired by Kroger.

YOU’LL LEARN

• How Dom’s Kitchen and Market is adapting to the changing grocery landscape

• How to succeed in grocery in the midwest

• What merchandising strategies work for CPG brands

• How to stand out from the shelf

• What are the hottest product categories