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Ask an Expert: Merchandising
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Hey ,
Merchandising is a crucial, but often overlooked component of retail success. In this “Ask an Expert” session I invited on Stevie Allegretto to answer your merchandising questions. Here are some of the topics we discussed:
What is merchandising?
When should a brand invest in merchandising?
When launching in a retailer that’s too large for the brand to support themselves.
How often should you have a merchandising team perform store checks?
What are the various merchandising tactics I have at my disposal?
At Shelf
Off shelf
Jordan Buckner
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