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Ask an Expert: Merchandising

Hey ,

Merchandising is a crucial, but often overlooked component of retail success. In this “Ask an Expert” session I invited on Stevie Allegretto to answer your merchandising questions. Here are some of the topics we discussed:

What is merchandising?

When should a brand invest in merchandising?

When launching in a retailer that’s too large for the brand to support themselves.

How often should you have a merchandising team perform store checks?

What are the various merchandising tactics I have at my disposal?

  • At Shelf

  • Off shelf

Jordan Buckner

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