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Hey ,

Last week I shared the challenges of launching TeaSquares in Mariano’s Stores and how we got discontinued for poor merchandising. Many asked “what would you have done differently?”

So to answer that I wrote a new Ultimate Guide to Merchandising for CPG brands.

In this Ultimate Guide to Merchandising I cover:

• What is merchandising and why CPG Brands need to do it.

• Creating a merchandising strategy for your brand.

• When to invest in merchandising.

• How to measure the merchandising activities.

[Read Guide]

Jordan Buckner

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