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Hey ,

Sephora doesn't pay its influencers big bucks. Instead, they call their creators "Squad members" as they're part of the Sephora brand ambassador program. They get free stuff, giveaways, a shout-out on Sephora's social media, invites to special events, etc.

On the other hand, there are brands emptying their pockets to pay all types of influencers to post about their product and see no impact on sales!

So, what's the secret?

It's all about making an offer that's so good, the influencers can't say no. The right offer can make your CPG influencer program a success. The wrong one can leave you with nothing but an empty wallet.

Let's find out how you can create a great influencer offer.

Jordan Buckner

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