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Hey ,

In the competitive landscape of Consumer Packaged Goods (CPG) brands, influencer marketing seems like an obvious and straightforward path: hire an influencer, gain more visibility, and watch profits grow.

When the expected surge in profits fails to materialize, brands are left scratching their heads, wondering where they went wrong.

The issue often isn’t with influencer marketing but with the brand’s approach to it.

In this blog, we’ll explore 6 strategies that top CPG brands use to build sustainable, long-term partnerships with their favorite ambassadors and influencers, even when there’s no lure of upfront payment.

Jordan Buckner

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