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Hey ,

If you’re an emerging CPG brand – especially one that’s introducing a new, innovative product to the market – demos and sampling are essential to driving trial and building brand loyalty. And, COVID notwithstanding, it continues to be the best way to do it for brands trying to make it in retail.

But let’s face it: Demos can be very expensive, hard to measure, and therefore hard to sell to management. As a company who built the world’s best system for managing in-store demo and sampling programs, we’ve spent years trying to solve this problem and make it easier for brands to tie the value of the investment to sales without having to put in hours of time sifting through spreadsheets or uploading static, month-old sales data. Well…

We’re excited to say that, finally, we’ve found the way to demo reporting nirvana.

Jordan Buckner

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