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Hey ,

No matter what business you are in, getting experience in what you do and avoiding mistakes is often based on the principle "learning by doing." But if you are a new founder or owner of an emerging CPG brand getting their product on store shelves, there isn't much time to learn - it's more do, do, do.

Naturally, when you're getting into a business without much knowledge and experience there's going to be lots you don't know...until it slaps you in the face. And if there is an industry where you'll get slapped around a few times, it's CPG! 😱

Yes, there are a lot of mistakes to be made because CPG is a complex world. But hey - it's absolutely ok because you are not alone. I was once there too, and made all of these mistakes and more. I won't be able to save you from making all the mistakes, but we can try to save you - and your bank account - from a few significant ones.

This is a list we put together for a webinar focused on survival strategies for emerging brands. Based on our experience, here is a list of the top - or most common - mistakes we’ve seen brands make.

Jordan Buckner

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