Dedicated E-mail - Product Launch Series (Pre-Launch)

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Hey ,

It’s a known fact that more than 70% of product launches fail at retail. Why? Because often no one knew about the product in the first place, or the product missed the mark for consumers.  Getting discontinued by a retailer is incredibly expensive, and can bankrupt a small business.

In this email series, I partnered with Social Nature to share tips on how to get ready to sell in retail, drive in-store discovery and repeat purchases, and get the right data to support continued success at retail.

Prepare for successful product launches.

6 Steps to Get Ready for Retail:

1. Validate your products with consumer feedback

2. Decide on the target sales channel

3. Understand the retailer’s margins ahead of time and be ready to talk numbers

4. Show how your product will engage the retailer’s shopper base

5. Demonstrate how you will drive sell-through

6. Have enough working capital to fund purchase orders and drive sales

By following these 6 steps, natural CPG brands can position their products for success and increase their chances of getting in front of more consumers.

Jordan Buckner

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