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Hey ,

If your brand isn't leveraging AI in its marketing workflow, you're likely falling behind!

ChatGPT has been all the rage these past few weeks and it's no secret why. Whether writing ad copy or finding a polite way to reply to a rude customer email, the tool is saving people loads of time.

But there's another way to lessen your load and it's right in your Google Ads account. Make sure you're leveraging these 5 AI features to save time and improve your ads:

✅ Smart bidding - You set the KPI’s and let Google optimize individual bids to meet your goals. Rather than focusing on cost per click (CPC), you can focus on your actual return on spend and let Google handle the granular details.

✅ Optimized Targeting and Customer Match - Google will take your first party data (customer email lists) and find similar prospects to these known good customers. Your spend is optimized by targeting folks who look like your best customers!

✅ AI headlines - You specify the pages you’d like to drive traffic to, and Google creates headlines for your ad based on the information on your site!

✅ Phrase and Broad Match keyword types - Gone are the days of creating 1000’s of long tail keywords to match every single iteration of how a customer may search for your product. Use broader match types to let Google know the intent you’re looking to match, then let the AI model predict which actual searches are the best fit. When used properly and with good human supervision, these can be really powerful.

✅ ✅ And the big one: Performance Max - This campaign type is Google’s ultimate AI offering. You provide headlines, descriptions, images, videos, and, most importantly, the product info and images pulled straight from your website. Google then mixes and matches all of these to experiment and find the most optimal combinations to create high performing ads.Here’s the kicker - Google is optimizing not only for the ads that perform best globally, but also for the combinations that will work best for each individual customer on whatever channel (search, shopping, youtube, etc.) they happen to be on at that moment.

This means the student watching Youtube in their dorm before doing laundry may see an ad for the stylish laundry bag, while the mom searching for recipes for their next dinner party will see a totally different ad for your brand’s new line of high-end placemats. 🤯

Ready to get AI going in your Google Ads account? Schedule a free Google Ads Strategy Call with our Foodbevy partner Andy at PPC Pitbulls today and we'll get it sorted!

Jordan Buckner

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