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Hey ,

We all know the saying “the customer is always right.”

In today’s post-pandemic consumer landscape, not only is the customer always right, they’re also omnichannel and intentional (and maybe a little impatient when it comes to their purchasing journeys).

For CPG brands selling at retail, meeting your consumers wherever they prefer to shop isn’t a perk – it’s table stakes.

Your omnichannel customers have high standards. Displaying a store locator on your website with issues like inaccurate inventory data or an inability to connect to specific retailers results in poor shopper experiences, including lost sales.

So, how can your brand prevent these obstructions and not only meet, but exceed the expectations of the modern customer?

Jordan Buckner

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