Dedicated E-mail - NielsenIQ - Velocity

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Hey ,

Getting on store shelves has never been more challenging. With shoppers cutting back on nonessentials to cope with inflation, retailers have in turn cut back on the number and variety of products offered, preferring established brands with track records of strong sales.

So how can you compete?

Beyond raw sales, velocity and contribution to category growth are two key quantitative measures that category managers look for when considering new brands. We’ll explain both terms today—and how they can make your pitch stand out to retailers.

Jordan Buckner

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