Dedicated E-mail - NielsenIQ Data - Pricing and Promotions

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Hey ,

2023 has brought with it a range of challenges in the markets that are causing chaos for many brands. With supply costs high, ongoing war and weather events, and consumers shifting their spending habits to combat growing economic insecurity, it can be tough to know where to start when it comes to optimizing your pricing and promotion strategies.

To help you navigate these choppy waters, we've partnered with NielsenIQ to compile some of the biggest pricing and promotion challenges facing CPG brands, as well as some valuable tips and tools to help you overcome them.

Check out our latest blog post, which covers:

• The state of the market

• Pricing and promotion challenges

• Pricing and promotion best practices

• Pricing and promotion tools

By following these tips and utilizing the available tools, you can position your products correctly and get the most from them in 2023!

As part of the Foodbevy community, did you know that you have access to three free data reports through our partner NIQ? This is incredibly valuable for emerging brands like yours.

Jordan Buckner

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