Dedicated E-mail NielsenIQ Data - POS Shopper Data

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Hey ,

Did you know that as part of the Foodbevy community you get access to 3 free data reports through our partner NIQ? This is incredibly valuable for us emerging brands, so I recommend you check it out today.

One of the top challenges I hear from Foodbevy founders is that the data you need to run your business can be overwhelming or too expensive. That’s why I’m excited to kick off a new e-mail series with NIQ to breakdown exactly how data can help you as an emerging brand by creating retailer sales decks, investor presentations, and internal reporting.

My goal is to make it easy to have the right information at your finger tips to make important business decisions.

In particular, we’ll be focusing on POS and panel data and how to implement it in your business.

Today we’ll break down:

• What is POS and panel data.

• What questions each can answer

• Measuring promotion performance

• How to measure incremental sales

Jordan Buckner

PS. Want fewer e-mails?