Dedicated E-mail -NielsenIQ Data - Omnichannel Assortment

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Hey ,

Have you noticed how much the retail world has been transforming lately? It's incredible how consumers are completely changing the way they shop. That's where omnichannel shopping comes into play. Omnichannel shopping has emerged as a modern approach to buying CPG products. This integrated approach aims to provide a consistent and unified shopping experience, allowing consumers to make purchases through a combination of in-store, online, and click-and-collect channels. It recognizes that consumers today interact with brands through multiple touchpoints, including physical stores, websites, mobile apps, social media platforms, and more.

Unfortunately, the retail landscape of 2023 is a bit complicated when it comes to omnichannel shopping. While e-commerce has been steadily growing for years, it is the blending and mixing of channels that truly defines the current and future state of retail.

Join us in tackling this issue.

Jordan Buckner

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