Dedicated E-mail NielsenIQ Data - Category Growth

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Hey ,

For many small and emerging brands, product innovation is a major driver of their growth. A new product launch may be the core of this innovation and yield great results or hurt your bottom line.

But many brands don't know how to use data as the cornerstone for these innovations. A new product’s success or failure is generally determined by its velocity. That is, a measure of sales per distribution point. But velocity is not the only path to incremental growth.

Read on to learn which attributes drove the success of the small innovations and how you can position your future product launches to win on the back of data.

Jordan Buckner

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