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Hey ,

In the fast-paced world of Consumer-Packaged Goods (CPG), knowing how well your products are doing in their category isn’t just a choice – it’s a necessity. It’s not just about having an excellent product and strong marketing; it’s about truly comprehending how your products measure up in their designated space.

With businesses striving for better decisions in this competitive arena, the ability to precisely gauge and analyze product performance has taken center stage. Today, we’re embarking on a journey to unravel the art and science behind assessing CPG product performance within a specific category.

When comparing your CPG product’s performance within its category, understanding which metrics can provide the most valuable insights is key. While there are many key metrics that help you gauge how your product is performing relative to the category and its competitors, there are a few that stand out, like:

• TDP (Total Distribution Points) and TDP % Change

• Velocity and Velocity Change

• Sales and Sales Growth

Jordan Buckner

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