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Competition in the Consumer Packaged Goods (CPG) industry is fierce. With numerous brands competing for consumer attention and dollars, staying ahead of the game is essential for success. With only so much of the consumer shopping dollar to go around, staying on top of your game is a must. Wherever there’s competition, there’s the need to know who’s best. To navigate this competitive landscape effectively, businesses turn to tools like the Byzzer by NIQ, and their Brand Ranking Report, which provides invaluable insights into brand performance within a category. In this article, we will explore the significance of shelf space competition and how the Brand Ranking Report can be a game-changer for businesses striving to excel in the CPG world.

Jordan Buckner

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