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Hey ,

In the fiercely competitive landscape of the CPG industry, staying ahead of the curve requires a deep understanding of your brand’s performance relative to the rest of the category. To unlock the secrets of success, businesses need to rely on crucial metrics that provide invaluable insights into their market position and growth potential.

In this article, we delve into why $ Sales, Unit Sales, Velocity, and Distribution stand as the most important metrics for comparing your brand with others in the category.

Jordan Buckner

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