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Hey ,

Taking a recipe from a raw concept into a tangible product is a path paved with challenges and tough decisions. But there are huge rewards on offer for those that can successfully navigate the journey.

A delicious prototype is one thing, but when it’s time to invest significant money in manufacturing and scaling your recipe, there are serious considerations at play.

Does your recipe scale into a saleable product? How much is your ideal customer willing to pay? These questions must be answered using research and careful planning. Only then can you embark on the product development journey and start turning your recipe into a formula for commercial success.

Jordan Buckner

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