PRODUCT MARKET FIT CALCULATOR

Hey <>, 

Finding Product Market Fit should be your #1 focus as a new brand, as it’s the #1 reason companies succeed. Read the article below and you’ll find a concrete way to define, measure, and achieve product market fit for CPG companies.

What is product market fit?

For Food and Beverage brands, product market fit is when you create a product that aligns with a strong consumer demand, driving to increased velocity and strong repeat sales.Some products quickly find PMF, and others never fully achieve it. One of my favorite examples of this is Rx Bar. We all know the success story of how Peter Rehal built the company and eventually sold to Kellogg, but the real success is finding strong PMF early and staying laser focused. Peter and his business partner were avid Crossfit fans, and designed a clean protein bar they could eat before and after a workout. This was a perfect market ready for the right product. If you look at people who do Crossfit, they are early adopters, avid repeat users, and are vocal about sharing with others. RX Bar created a product specifically designed for this viral audience and it took off.According to Andy Rachleff, there is a two step process to figuring out product market fit, Value Hypothesis, and Growth Hypothesis. 

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[TeaSquares Product Market Fit Data]